EWE – technology with a heart!
Raising young curiosity and keeping the brand in people’s minds – this was one of the great objectives in redesigning the EWE info-mobile for schools. The truck is touring schools in Lower Saxony, Brandenburg and on the island of Rügen in the “heart for technology” campaign showcasing the world of technology to schoolchildren aged around 14–17.
We have completely redesigned the truck to attract the attention of the schoolkids. This included a heart-shaped visual with a whole variety of components used for power generation in a 3D sculpture.
We can only confirm that learning is fun in the EWE info-mobile for schools.