Haglöfs L.I.M @Globetrotter

Up into the mountains

We developed and realized the current L.I.M. Comp Jacket campaign in cooperation with our customer, Haglöfs. The aim: to perfectly draw attention to the ultra-light, minimalist jacket.

In doing so, the particular lightness of the waterproof and breathable jacket was emphasised, appropriately incorporated into an emotional outdoor environment. The campaign was implemented at selected Globetrotter retailers.

Time to get out there.

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