Sustainable and cosmopolitan
After numerous installations throughout Germany, we had the honor to visit the hometown of the Swedish
outdoor expert Haglöfs. In addition to the window design of the brand store in Stockholm, the current PROOF
campaign was also implemented in Regent Street London.
The eye-catching, man’s height plant jacket signifies the sustainable PROOF technology, which not only guarantees wind and water resistance, but is also breathable and fluorocarbon-free.