Haglöfs PROOF @Krumholz

When store and client just go together...

We had the satisfying job of putting the Haglöfs PROOF collection on display in an impressive presentation at Intersport Krumholz. The great thing about it was that the store’s interior matched the Scandinavian furniture design to a T. This way, the store space added to an extremely coherent display presentation.

Apart from boosting brand awareness, the display was perfect at communicating the sustainability of the products and the philosophy of an outdoor expert from Sweden to the customers. Apart from the stylish product presentation, a typical Swedish fika – a “coffee break” from shopping with Swedish specialities – was set up to go with the sales campaign.


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