New Balance Fresh Foam @Sport Schuster

Smaller in size - but with just as big a wow factor

For this project, we were able to transfer the style of a New Balance flagship store to the smaller scale of a pop-up shop for the first time. The perfect backdrop: Sport Schuster in Bavaria's capital. 

The extensive premises made it possible to extend the focus which, until this point, had been laid on running shoes, through the introduction of the clothing collection. 

In order to attract attention from customers as early as on the street, we designed and implemented a window display with a striking design. In doing so, the Fresh Foam Highlights were presented as floating on special displays. 

The result: an impressive product presentation with the consolidation of a brand presence at an important retailer. 

And, just as important for us: a thrilled customer.

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