New Balance Grey Day

Anything but grey

International "Grey Day" was proclaimed in mid-March 2018 in order to celebrate the 30th birthday of the New Balance 574 training shoe in its classic grey tone.

For the occasion of this anniversary, we developed and installed a design for numerous New Balance window displays across Germany. In addition, we presented the shoe on an exclusive display area which did justice to the trainer's cult status.

To the next 30 years!

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