New Balance Shop-in-Shop Systems

Room fitting

An individual shop-in-shop system should present independent goods while simultaneously conveying the brand message. To this end, we thought across categories and products when it came to developing the concept. In the process, a consistent brand identity was guaranteed, while, at the same time, the most important categories were presented in a high-quality manner.

Various demands and commercial structures led to the creation of a modular system, which could be easily and flexibly adapted to presentation areas of different sizes. We developed rear panels, as well as zoning elements such as central display units, free-standing units, etc.

We look forward to many more successful installations.

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